If you are unfamiliar with Frictional Games, then I say you need to check out a little game called Amnesia. Otherwise, let me direct your attention to their newest project, SOMA.  Most of SOMA has been kept a secret other than the vague plot of being a deep sea sci-fi horror. “The Abyss” could have been a very different kind of movie (let’s pretend “Leviathan” didn’t happen), so I feel that being at the bottom of the ocean is an excellent setting for some scary shit to go down.  Check out the official trailer:

That’s enough to pique my interest, but wait! There’s more.  Frictional Games Twitter account began posting bits of a URL that takes you to an alternate reality game (ARG). That’s correct.  A hidden ARG.  Dive into this page if you want to see what you can find yourself (please share your discoveries), or check out this fan-made guide posted on Pastebin for more instant gratification.  This kind of craziness that gives SOMA my vote for most creative hype-train.  Don’t believe me yet?  Check out these two videos that were recently released:

 

Honestly I have no idea what’s going on in those two videos.  Doesn’t really matter since they give me a Ridley Scott vibe.  We’re definitely keeping our eye on this one and look forward to what new surprises SOMA and the Frictional Games team throws at us.