I’m not going to beat around the bush, the previous poster for Rob Zombie’s 31 was downright bad. A photoshopped mess of characters shrouded in a freeware-esque, grainy sepia filter. I haven’t always been the most supportive of Zombie’s previous works, but I’ve always thought that he has an excellent eye–how the hell did that first poster get by him? Perhaps we’ll never know.

What I DO know is that it no longer matters. The debut trailer for 31 is expected to drop next Tuesday, and now we have a brand new (and admittedly awesome) poster for rocker-turned-director’s latest film. Check it out below, and be sure to swing back by on Tuesday for the official trailer.

The film follows five carnival workers who are kidnapped the night before Halloween and held hostage in a large secret compound known as Murder World. Once there, they have 12 hours to survive a terrifying game called 31 in which “The Heads” – murderous maniacs dressed as clowns – are released to hunt them down and kill them.

31 Poster