I’m still far from understanding what it is exactly Other Halves is setting out to do. One thing is certain though, they have a really neat marketing campaign underway. Check out their “pitch” video below as well as some official art from the film.

These guys are very clever, and I’m sure we will have much more content to share as we get closer to release. It’s hard to get a vibe from the videos, but here’s the real pitch for the project:

Plot Synopsis
Other Halves is a new high tech horror film set in the world of Bay Area tech startups. The project, from One Oh One Radio Pictures, is the feature film debut for director and co­writer Matthew T. Price, and co­writer Kelly Morr.

The film stars Lauren Lakis (Hybrids, Gun Woman) and Mercedes Manning (Strictly Sexual, Zipper) as programmers who develop a revolutionary new dating app called Other Halves. On the night before the app is set to launch, they discover it causes strange side effects: users lose all self­control, becoming amoral, lascivious, violent… evil. They consider shutting the app down, but…

Evil is profitable.